Finding Health & Fitness Niche and Make Profit

What’s better than free chocolate and books? Sure, you want to make money to support yourself and your family. But if you’re a “health nut”, you’ll discover many added benefits to writing for the natural health field:

Find a Health & Fitness Niche and Make Profit

1. You’ll get healthier along the way. The more you learn about different ways of eating, new supplements and natural remedies, the more you can improve your own health, and that of your family.
For me, that’s one of the biggest benefits, because I was already an avid reader on these topics, and now I’m being paid to learn what I’d been paying to learn previously.

2. You’ll get free samples! When I write for a company, I always ask them to send me samples of their products so I can experience the benefits. Along the way, I receive bottles of supplements and green protein drinks that I would normally buy, saving me money every month.
I’ve also gotten samples of wonderful skin care products and boxes of organic chocolates. What’s not to love?

3. You’ll get free books! If you’re interested in being a writer, you probably love to read, as I do. And if you’re interested in writing about natural health, you probably love to read health books.
When I began writing for a top neuroscientist, their marketing manager sent me a box of his books. These are books I would have bought on my own, saving me up to $100 in books.

I can also deduct the health and marketing books that I buy as business expenses on my income taxes.

4. You’ll rub elbows with experts. I learn so much from my clients who are often scientists, or alternative health experts. With every client I work with, I get the inside scoop on the latest ingredients, diets and trends, and I often incorporate the knowledge into my own daily routines.

So if this list of benefits sounds enticing, let’s explore if this avenue is for you.

Note: This is not a get-rich quick scheme. With any business, you have to put in work to get results. But I promise you that writing about natural health and fitness does provide many opportunities to build and grow a business you love.

I mainly talk about the natural products industry, because that’s where I have the most experience.However, everything here applies to the fitness industry, self-help, and many related wellness fields.

Calling all Health Nuts

Here are a few questions to ask yourself, to discover if writing about natural products is right for you.

1. Do you regularly read books or articles about alternative health, natural remedies and healthy foods?

2. Are your kitchen shelves stocked with supplements, herbs and wholesome foods?

3. Have you consulted alternative health experts, such as acupuncturists, naturopaths or homeopaths (or perhaps you are a natural health expert)?

4. Do you reach for natural remedies before you call your doctor for minor ailments?

5. Do you shop at health foods stores and farmer’s markets, and buy as much organic and non-GMO food as possible?

If you answered “yes” to most of these questions, that’s a great start. Even if you haven’t done everything, you should have a gut feeling as to whether you “buy into all this natural stuff” or not.

If you don’t, stop here because it’s unlikely you will be successful if you don’t believe in what you’re selling. If you said a big Yes to most questions, there’s one more crucial question to answer:

Do you enjoy writing, and are you willing to put in time to hone your craft?

There are plenty of opportunities out there, but you have to deliver what you promise your customers, which is well-written content that sells their products. You have to commit to continually improving your writing ability if you want to earn more than bargain basement fees.

You don’t have to be the world’s best copywriter to succeed. But you do have to be a better writer than the average person who writes at a high school or college level. And copywriting is very different from academic writing.

You have to learn copywriting techniques, such as how to craft headlines that get people to click the link, how to write a CTA, or Call to Action so people press the “buy now” button, and how to write engaging content that people want to read. Fortunately, if you enjoy writing, you will love this aspect of your work as well, and there are plenty of resources to help you improve your writing ability.

You can make a very good living writing about natural health products, supplements, fitness, healthy foods, and different kinds of diets. You’ll be surprised at how big this industry is, and the opportunities that lie ahead. But first, let me tell you about my journey and how I came to discover this niche.

Struggling Writer to THE Copywriter

My story is based on 5 years of trial and error. You can shave years off your learning curve, just by following my 7 step process. The opportunities are better now than ever!

“I understand you're THE copywriter for natural health products.”

All People is asking the same thing: “Can you help me sell my natural products?”

The reason they are calling me is because I’m a specialist, and they know I understand their products. (Don’t worry, I’m not afraid of competition. There’s more than enough work for everyone.)

Sometimes they don’t have a marketing budget, or I can’t take on the job because we’re not a good fit. But it’s wonderful to have a steady stream of people contacting me, instead of my beating the bushes, cold-calling people who slam down the phone.

That’s what happens when you target a niche, become expert at it, and put in sweat and passion to kick-start it.

My journey

My interest in natural health began back in the day when most health food stores were in dark basements, and smelled like medicinal herbs. They were populated by counter-culture hippies seeking granola, brown rice, and tofu, and staffed by earnest macro-biotic types.

I always thought the health-food store was a magical place. I believed it held the secrets to health and longevity, if I could only unlock them. You know what? A lifetime of seeking the ultimate diet (for me), has paid off. While many of my friends now suffer from chronic diseases, I don’t take any medications and have more energy than anyone I know.

But along the way, I had to earn a living. My early interest in health was way before the Internet, and I was the lone “health nut” in my circle of family and friends.

There weren’t many ways to make a living in this industry, and I never even considered it.

I became qualified to teach ESL (English as a Second Language) and got a part-time teaching job at a college. This worked out well because I had two young children and wanted to spend time with them.

At one point, a colleague was seeking a collaborator to write textbooks. Everyone turned her down except me. I naively said, “I’ve never written anything before, but I’ll give it a try.” Lo and behold, we got a contract from a major publisher. This led to a series of books that became best-sellers in the school market.

Then a friend pointed out the writing opportunities in corporations. Every company needs written communications, and many outsource the task.

Small businesses also need writers because most business owners simply don’t have the time or ability to write their own marketing materials.

At that time, everyone was jumping on the Internet, and lots of companies needed website copy. So I put up a website, started sending out a newsletter, and got my first clients.

At first, I would take any job I could get. I wrote website copy for realtors and home décor firms. I wrote for a trucking firm (which bored me to tears), a software company (I barely understood the product), and a newsletter for a bank (that didn’t go well because I hated writing about finance.)

I wasn’t getting regular work because my marketing wasn’t effective. I wasn’t writing to any specific person. In addressing everyone, from communications managers in 
corporations, to small business owners, I was writing to no one in particular.

In addition, being a general copywriter was challenging because I had to learn about a new industry for every job. Many of the industries just didn’t interest me, so I didn’t always do stellar work.

I knew that to get more clients, I had to find a target market and write directly to them. But I couldn’t figure out what it should be. By chance, I met a very successful copywriting coach. I signed up and it was the best investment I ever made.

The coach started by asking me what I loved to do. What did I read about, or do in my spare time? I told him I loved to read about health and nutrition. He asked, 

“Have you looked into writing about natural products?”

I’d never even considered it, because I thought the market for writing was confined to nutraceuticals (which many copywriters still believe. You are learning something they don’t know.)

I jumped onto Google and discovered that a huge industry had developed in the past 15 years. It encompassed supplements, organic and non-GMO foods, natural skin care  products, and much more.

Duh, my perfect market was sitting right under my nose, or rather, in my kitchen. Finding my niche helped me launch my copywriting business to a level I’d never reached before. Simply by focusing on one target market, I started attracting clients.

Find a niche that you love and explore whether there are business opportunities there. If there are, dive in and learn as much as you can about it. Aim to become an expert, the “go to” person who understands the industry.

Reality check

I don’t want to give you any illusions that at some point you don’t have to do any more marketing. Once you’re in business, you’ll quickly learn that MARKETING IS FOREVER.

You never stop marketing, because if you do, your business dries up. Even the top marketers and savvy gurus know this.

However, you can reach a tipping point where your marketing starts to pay off, and the more you do, the better the return. You gain momentum and people start contacting you.

Becoming a copywriter for the natural products industry was the best business move I ever made, and it can be for you too, as long as you love the industry, love to learn and grow, and love to write and don't forget to checkout my next post.