How to Brand Yourself Online

One of the things I wanted to do was to pass along to Affiliates, the advantages of the name recognition I was creating.


You can do what I do -- just make sure you tailor your ideas to put your own unique stamp on your little corner of the Internet Marketing world. 

First Read my Previous Post:  How To Make Yourself Memorable On A Small Budget

How to Brand Yourself Online

Don't worry if you don't have deep pockets; there's a way to do it for free or for very little cost, something I'll explain a bit later. Let me take a moment to encourage you not to confuse "free" with "worthless." 

This report will introduce you to my branding strategy, give you part of the Patrick Pretty "back story" and provide some ideas on things to avoid when you're preparing sales copy. Use the report to stir your creative juices. Think about what's possible. Ask yourself what you can do to become known. 

You do not have to create a character such as Patrick Pretty to start your brand. I chose that approach because I enjoy writing the back story. If one of your skills is creating videos, for example, you won't necessarily need a marketing character or persona to help stimulate sales.

The brand easily could be the name of your website. It also could be your own name. Just make sure you tell visitors who you are and show them some examples of your work. 

Linking your website to other website help drive traffic to my websites. When a customer buys one of my products I get paid instantly via PayPal. Customers receive my products automatically, which means neither I, nor my Affiliates spend any time filling orders. My business operates around the clock, even when I'm sleeping. That's one of the great things about the Internet. Online merchants don't have to be in their offices to make money, and they easily can set things up to fill orders automatically.

This report benefits you in a couple of ways. First, it demonstrates that you can use your creative juices to make your own branded products and websites, positioning yourself to make more money online. Second, it shows you that creating a free report can deliver a stream of customers to the websites at which you offer paid products. In short, you can own your own publishing company and the means to deliver traffic to it -- and you can do it virtually for free, devoting a couple of hours each day.

Getting Started For Free Or At Very Low Cost

If you are a beginner who doesn't yet have a grasp on the sort of tools you'll need, I suggest you download each of the following products. Create a folder on your  desktop. Title it "MyBusinessTools." Place each tool in this folder so it cannot get lost. 

Here are the free tools I regularly use:

Paint.NET. This is a free program for manipulating images. It is quite versatile; I use it, for example, to resize and crop images. 

Open Office: This is a free, dynamic suite that includes tools that have roughly the same functionality as Microsoft Office. One exceptionally nice thing about Open Office is that it has a functionality under the "File" menu that permits you to export word processing documents in PDF format. That's very helpful if you're creating information products, sales material, News Releases and other documents to help build your business. 

You can create a document in Open Office, edit it to get it just right, export it as a PDF and have your own information product ready to market! 

Blogger.com: This is not a download. Rather, it is a free service from Google that enables you to create a Blog. The Blog can be hosted at Blogger.com or at your own web host. I use my Blog to share my thoughts with readers and to promote products I've reviewed and tested. Blogs help you extend your brand around the world. It's even possible to start a business empire with a single Blog -- but I wouldn't count on that if I were you. I use my Blog to extend my brand.

YouTubeYouTube is a video-sharing website site allows users to upload, view, rate, share and comment on videos. You can create a vlog (video blog) channel and share your experience or education video.

Social Networking Website: Today Social networking website is great way to engage with your audience. I recommended you to create Facebook Page, Twitter Account and Google+.

I've included the links for the free products because that's one way you can get started. But you also should explore paid products and services if your financial circumstances permit you to do so. You don't have to spend a lot of money. 

For example, a script to help you deliver your products automatically, get paid instantly and create an Affiliate program is available here for only $7

I host my websites on HostGator for only $9.95 a month Click Here To Signup. Although I create many of my own graphics, I also purchase graphics. One example is the "cartoon Patrick Pretty"; I paid $47 for it from a professional designer.

There Are No Boundaries In The World Of Thought

How you go about branding your business is very much an individual decision. My desire with "Patrick Pretty" was to have fun, ask customers to be a part of it, and still make serious products. I placed a high premium on creating a memorable character because good buzz can produce website traffic. I recognized that not all people would "get it" and some even would be offended. 

I don't use "hype" to build my brand or sell my products. Instead I rely on what I call "pluck," something I view as an appeal to my customers' intelligence. I ask them to take a journey with me, using "Patrick Pretty" to provide an experience that leads them to a safe destination. This approach has been very effective. 

A number of well-known marketers promote my products, something that adds to the legitimacy of my brand. I design my products so I have a chance to make at least $20 with each sale. I accomplish this by always offering customers a second product after they order the first, rather like a traditional retailer offers customers a second product that compliments the first. This common-sense approach is smart business. 

A clothing retailer, for instance,  might ask a man who's just purchased a new suit if he'd like to have a pair of shoes to go along with it. An attendant at a Fast-Food restaurant might ask guests if they might want to "Super Size" their meal. It is perfectly acceptable to do things this way, as long as the first product has value as a standalone product and is not dependent on the second product for functionality. Occasionally I also offer discounts. I might run a "Special Pricing Event" over a holiday weekend, for example. And because I have a list of customers and am able to email them, I can let them know about special events, new products and other important news.

Final Thoughts

There is no one "best" way to enter the online marketplace or expand your presence. This publication features a variety of approaches. The individual chapter authors all have found success using their individual methods. My goal with "Patrick Pretty" was to create a memorable brand name and build helpful products around it. I chose the persona because it suited my personality. It's wise not to adopt a "one-size-fits-all" approach. I sell products in other channels.

These do not use "Patrick Pretty." Instead, they have their own individual brand identities. I spend about two hours a day "being Patrick Pretty." About an hour of that time is spent on creating new products. I also spend time in Internet Marketing forums, educating myself, sharing my knowledge and further extending my brand. 

The world is a big place, and the Internet never shuts down. It has created extraordinary opportunities for people worldwide. I sincerely hope you use your existing talents to create an online business or expand an existing one. At the same time, I encourage you to learn new skills. The market for your talents has never been bigger. Never in the history of mankind has it been possible for average people to harness such power.

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