Articles by "Niche Marketing"
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There's no point spending all that time creating a website about something you can't make money from. You need to be able to monetize your niche so make sure it's got products to promote and desperate buyers.
 
I'm talking desperate here. And I don't mean it in a negative way, think of it like this: 

Not people who are looking to just solve a problem, people who are willing to PAY for the solution. A great way to see how profitable a niche could be is to do a search for the term on Google and check to see if there's any (and how many) Adwords ads for the term.


How to Find a Money Making Niche Idea


Adwords affiliates will only display their ads for any length of time if their making them money after all ­ Since they pay for every click. Also, check to see how many products you could promote (if any) there are for that particular niche. 

If there's just one or two, then perhaps it's got a big target audience, but they just aren't desperate enough to actually spend money. 

Bear in mind that some niches will sell better than others. E.g. out of all the niches I would say that "making money online", whatever the method, is the one people are most prepared to pay for. 

Side Note: When considering if a niche is profitable remember to use your common sense. Seriously, so many marketers just look at the numbers or they're following a system so strictly that even if they object to it personally they'll still go ahead. 

I recommend that you don't. If your common sense tells you that a niche won't be profitable, don't go ahead with it ­ even if it's meets the other criteria. 

This is your business and always follow what you believe is best, remembering of course to take the advice of others at the same time. But don't follow courses to the letter, not even mine!
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We've looked at it from a `market or niche level' which would be things like: affiliate marketing, approaching women, make money with Forex, stock trading robots e.t.c. 

Notice I said stuff like approaching women instead of men's dating advice- Not too general but not too specific either. Now we need look at it from the keyword level, which is more specific to our site. 

This is one of my little nuggets of gold (if you can call it that) and is something that many marketers who aren't experienced with Adwords and something called negative keywords forget about. Don't worry if you don't know what that means. 


How to Find Money Making Keywords in Your Niche


Okay. Just because you're getting free traffic through this system it doesn't mean that you shouldn't scrutinize how profitable that keyword actually is. Here's an example of a keyword phrase that applies to almost any market that's got all the elements of the equation except buyers... fecant. "product name torrent" or "product name rapidshare". 

For example, for one of my recent affiliate marketer I targeted the Clickbank product "Commision blueprint". And when deciding what phrase to target I came across (as you always do) the torrent variation of the keyword, so "commission blueprint torrent". 

And guess what? It had a ton of traffic. It had close to no competition. And it was in a very profitable niche ­ the buyer was obviously interested in that product. But... 

The visitors wouldn't have been buyers. Why? Because they were looking for a torrent (a free download). Now, you're right in thinking that sure, SOME people after finding that there is no free download (in this case there wasn't a torrent available) would then go on to purchase it. They might've just thought they could see if they could get it for free first. But use your common sense... think. 

The chances are that if they're that type of internet user: regular downloader (since they're familiar with torrent sites), social bookmarking sites frequenter etc. 

They probably wouldn't buy it anyway. They were probably (and this is a sweeping generalization here), looking for a freebie. The individual keyword you're targeting should not be a browsing keyword like `cameras', instead, it should be more closely linked to buying or a specific problem. 

If you were doing this for stuff other than Clickbank products for example, you could make a site about a specific model of camera that had an affiliate program. Or another example, a keyword like "how to lose weight fast" would be a good one to use because the searcher clearly has a problem that they want to solve. 

And it's a problem they'll pay to solve too (since weight loss is massive billion dollar market). Also, remember that you're very unlikely to be able to rank for a broader keyword like "cameras" or "weight loss" anyway, you'd have way too many competitors, so stick to quite specific terms. 

Here are the three keyword rules: 
  1. It must be related to buying or targeting a market thats needs (problems) are closely related to what the product offers. 
  2. Long tail, usually. Why? Because the shorter keywords probably won't be buying keywords and more importantly you won't be able to rank for them. Broad keyword terms are the realm of the authority sites. So usually go for keywords with 3 or more words in. Not just 1 or 2 words. 
  3. And the final rule: Over 3,000 searches per month


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