How to Make Money Online: Keywords

Showing posts with label Keywords. Show all posts

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Keywords Make Money Niche Marketing

How to Find a Money Making Niche Idea

There's no point spending all that time creating a website about something you can't make money from. You need to be able to monetize your niche so make sure it's got products to promote and desperate buyers.

I'm talking desperate here. And I don't mean it in a negative way, think of it like this:

Not people who are looking to just solve a problem, people who are willing to PAY for the solution. A great way to see how profitable a niche could be is to do a search for the term on Google and check to see if there's any (and how many) Adwords ads for the term.

Adwords affiliates will only display their ads for any length of time if their making them money after all Since they pay for every click. Also, check to see how many products you could promote (if any) there are for that particular niche.

If there's just one or two, then perhaps it's got a big target audience, but they just aren't desperate enough to actually spend money.

Bear in mind that some niches will sell better than others. E.g. out of all the niches I would say that "making money online", whatever the method, is the one people are most prepared to pay for.

Side Note: When considering if a niche is profitable remember to use your common sense. Seriously, so many marketers just look at the numbers or they're following a system so strictly that even if they object to it personally they'll still go ahead.

I recommend that you don't. If your common sense tells you that a niche won't be profitable, don't go ahead with it even if it's meets the other criteria.

This is your business and always follow what you believe is best, remembering of course to take the advice of others at the same time. But don't follow courses to the letter, not even mine!

Keywords Make Money Niche Marketing

How to Find Money Making Keywords in Your Niche

We've looked at it from a `market or niche level' which would be things like: affiliate marketing, approaching women, make money with Forex, stock trading robots e.t.c.

Notice I said stuff like approaching women instead of men's dating advice- Not too general but not too specific either. Now we need look at it from the keyword level, which is more specific to our site.

This is one of my little nuggets of gold (if you can call it that) and is something that many marketers who aren't experienced with Adwords and something called negative keywords forget about. Don't worry if you don't know what that means.

Okay. Just because you're getting free traffic through this system it doesn't mean that you shouldn't scrutinize how profitable that keyword actually is. Here's an example of a keyword phrase that applies to almost any market that's got all the elements of the equation except buyers... fecant. "product name torrent" or "product name rapidshare".

For example, for one of my recent affiliate marketer I targeted the Clickbank product "Commision blueprint". And when deciding what phrase to target I came across (as you always do) the torrent variation of the keyword, so "commission blueprint torrent".

And guess what? It had a ton of traffic. It had close to no competition. And it was in a very profitable niche the buyer was obviously interested in that product. But...

The visitors wouldn't have been buyers. Why? Because they were looking for a torrent (a free download). Now, you're right in thinking that sure, SOME people after finding that there is no free download (in this case there wasn't a torrent available) would then go on to purchase it. They might've just thought they could see if they could get it for free first. But use your common sense... think.

The chances are that if they're that type of internet user: regular downloader (since they're familiar with torrent sites), social bookmarking sites frequenter etc.

They probably wouldn't buy it anyway. They were probably (and this is a sweeping generalization here), looking for a freebie. The individual keyword you're targeting should not be a browsing keyword like `cameras', instead, it should be more closely linked to buying or a specific problem.

If you were doing this for stuff other than Clickbank products for example, you could make a site about a specific model of camera that had an affiliate program. Or another example, a keyword like "how to lose weight fast" would be a good one to use because the searcher clearly has a problem that they want to solve.

And it's a problem they'll pay to solve too (since weight loss is massive billion dollar market). Also, remember that you're very unlikely to be able to rank for a broader keyword like "cameras" or "weight loss" anyway, you'd have way too many competitors, so stick to quite specific terms.

Here are the three keyword rules:

It must be related to buying or targeting a market thats needs (problems) are closely related to what the product offers.
Long tail, usually. Why? Because the shorter keywords probably won't be buying keywords and more importantly you won't be able to rank for them. Broad keyword terms are the realm of the authority sites. So usually go for keywords with 3 or more words in. Not just 1 or 2 words.
And the final rule: Over 3,000 searches per month

Keywords Make Money Make Money Online SEO

Perfect Keywords Searches Tips for Profitable Niche

Now, it's important to note that this is the personal figure I came up with and it is by no means set in stone. Only you can decide what's an acceptable number of searches. It's simple really: More traffic = more money.

And obviously more searches will mean more visitors, which means more potential customers, and therefore more money.

The rule of over 3,000 or at least over 2,000 searches per month is just because quite simply, I don't see it as worth my time to pursue any keywords with less searches than that. I don't want to fight over pennies, and you don't need to either. We want to create sites that make over $300 a month here.

However, if you are just creating your first site, and you're prepared to maybe only make $200 a month from a website, then by all means go for a keyword that gets 1,000 searches a month. 200 bucks a month is still a lot of money.

Now these are sweeping generalizations I've just made, how profitable a site is will depend on many other factors and not exclusively the search volume. But you get the idea.

I will say this though... I'd rather spend an extra hour researching keywords to find one that gets double the traffic and therefore double the sales over the entire sites life, than settle for a really low volume keyword that limits the sites profitability right off the bat. This is a huge point.

Don't be lazy with your keyword research.

Keep looking until you find something GOOD, don't settle for second best (a low volume keyword, or one with high competition). Side note: Most websites you build will bring in income for at least one year by the way, so taking that extra time to find a winner is WELL WORTH IT.

Now, as a minimum I'd go for at least 2,000 searches per month on your main term. Let the other marketers fight over pennies. I've found that anywhere around 3k though really is a sweet spot though between competition and amount of traffic.

Although sometimes you will find an absolute nugget. I'm talking like 30,000 searches per month and next to no REAL competition (Authority sites or other websites). And yeah it does happen (although not often enough!)... Man I love those days... Anyway, another reason for the rather large 3,000 searches/month requirement is the massive inaccuracy of the Google Keyword tool.

Sometimes it under estimates the traffic (shows less searches than there really is) but usually (70% of the time) it over estimates (e.g. Google says 5k searches and really there's 3,000 per month). This is a huge problem, I don't know why Google's figures are so far off, I mean it's their company conducting the searches right?
Apparently it's because it includes it's search partners as well or something. If you want to read more on that, here's an interesting article I found on it: http://www.search-engine-war.co.uk/2008/07/how-accurate-is.html So it ain't perfect but it's the best tool we got. Which is why I go for keywords that get over 3,000 searches per month. Just to be on the safe side.

Important: The only exception might be a product name, in which case I'd for it regardless of the keyword tools estimates if I thought it was popular. Because if a product's got demand, then you can bet people are searching for it. How do you know if people are searching for a product?

A high gravity on Clickbank for example would usually dictate that there's bound to be a lot of people searching for it. Or even a high alexa ranking on the merchants website would do Anything under 700,000 would usually mean it's getting a lot of visitors.

Finally, I just want to demonstrate how much you can actually make from 3,000 searches per month. So here's a simple formula: Let's say you're ranked #1 for the term and get a conservative 50% of the traffic to your site.

Although, you'll probably get more once you optimize your page title (more about this later on). And let's say you have a 1% conversion rate which is the bog standard, in reality highly focused websites achieve closer to 3%.

Finally, you're promoting a product that pays $30 commission, once again, conservative in an industry where everyone seems to now offer commission on back end sales too. So, 1,500 visitors means 15 customers which means 15x30 = $450 in sales, every single month from a site that's going to take just hours to set up! It really is so realistic to make a lot of money. But anyway, moving on...

Internet Marketing Keywords SEO

Highly Competitive Keywords is Not Best for Your Niche

Now don't get TOO hung up on levels of competition. I'm serious. Providing you follow my methods, it's a lot easier to rank for terms than you think.

Sure, sometimes you won't rank but the vast majority of the time you'll crush the competition with a one day old website and no backlinks! I've actually had a lot of angry emails from guys claiming I'm using black hat (weird tricks) tactics because they can't understand how the heck I do it.

Highly Competitive Keywords is Not Best for Your Niche

So what's an acceptable level of competition? Well, that depends on the keyword. And because of that, this is an area that many guides leave out, since it's something you'll only really learn from personal experience...

But I wanted to come up with an exact system that you can use so that you're not at too much of a disadvantage over the more experienced guys.

But remember that there's no substitute for real experience and you may get it wrong the first couple of times.

Anyway, here are my `golden' competition guidelines:

First of all, let's talk about number of competing pages. Now this is probably the most inaccurate way of doing things. I recommend that you follow my other guidelines as well, which involve researching the top results in detail, since that's who you're competing with Not the thousands of guys on pages 2 50.

But anyway, it does help to give you an initial `feel' for a keyword. Now, this will vary from keyword to keyword but as a rule look for no more than 30,000 competing websites when you put your keyword in phrase marks. So, if you're keyword was lose weight really fast you would type into Google "lose weight really fast" and see how many pages it identified as a result. (The section where it says displaying 1-10 results out of #number, where #number is the number of competing pages).

I prefer however, to analyze all the top ranking websites in a bit more detail and try to gauge if I'll be able to outrank them. So here are some tips on that:

Forum topics: If there's forum topics high up on page one (I don't care how many views and replies they have) it's usually a pretty good sign. Not just because you will outrank them but it shows a general lack of competition for the keyword.

Other Affiliates: Yes, there are a few of them around and even though we're often spread out you can run into keywords where there's another website competing for it. A great example of this is Clickbank product names. Check out a product name on Google, for example a product I'm currently #1 for "DJK Google Shadow":

Notice the number of marketers heavily targeting the phrase `DJK Google Shadow'. I think that pretty much every result on the page has website domain names like `djkGoogle-shadow.net'.

The 5th guy even has: djk-googleshadow.com/google-shadow/djk-google-shadow/

As his domain name which is just ridiculous. The marketer's repeated the keyword almost three times in the domain name alone! While optimizing your domain name is important, don't take it that far people!

So, what do you do when there are other Affiliate Marketer anyway?
Because particularly if you target product names, you will deal with some.

A quick reminder of what a Affiliate Marketing is:

It isn't someone who just has the keyword as their page title (every smart SEO marketer will do that). No, it's someone who has basically devoted their whole website to that exact keyword. A telltale sign of a website is if you find the keyword in their domain name.

And how do you deal with them? Simple: There's room for more than one Remember that there are TEN positions on Google's front page. And if one or two guys are ranking very well (top 5 results) then it's almost good news, it means that website tactics definitely work here, so you'll easily be able to rank too.
Even if there's a whole load of website (like so many that they're completely dominating the first page) I'll often still give it a shot. Since my on page optimization page methods are VERY effective and often I'll to outrank them anyway.

Authority Sites. Aah... the tricky one. Firstly, an authority site is a website related to the overall niche (weight loss for example) that has many pages, often over 100, all targeting different keywords. They usually have a high page rank and often a short, catchy but related domain name. Not a crappy SEO one with a whole load of hyphens.

They will usually appear for a variety of different search phrases and there will only be a few in a niche. Now, it's important to distinguish between the real authority sites and wannabe authority sites.

How do you find that out? Page rank is a pretty good indicator and a PR of 2 or lower is the indication of a wannabe. But I recommend that as beginner you use this fantastic free tool: SEMRush to gauge how big a site is. It will tell you which keywords any website is ranking for, so if you see a whole bunch of what look like high traffic keywords at number one then it's probably real authority site and it will be difficult to outrank. Use the free online tool here: http://www.semrush.com

Note: There are some sites that you will almost never outrank, websites such as Wikipedia. If you see a Wikipedia article on the first page, as well as many websites with a page rank of four or higher, then it's probably too competitive for us to compete.

If it's a wannabe then judging if you can outrank it or not will be tricky. I'll say that the real authority sites are rare but these wannabe ones are quite frequent.

You'll need to look at their website as a whole and the page in question. See how focused that page is on the particularly term by analyzing the keyword density and title and description tags. Then use the information to determine whether it's ranking by chance and simply that Google's put that page on page one of the results because it couldn't find a more relevant website.

A quick indicator of this is whether or not the title tag contains the keyword in question. If it doesn't then the page is probably not ranking for that keyword specifically and it's a good sign that you'll probably be able to outrank it.

Unfortunately, this is an area that will come with experience, and I still get it wrong today. But keep in mind that with authority sites, there's more than one spot on Google. There are ten in fact.

So, if there's one real authority site but a whole bunch of crap on the rest of the page, then don't worry about it. The only thing you should be concerned about is if there are like five authority sites on the first page, which is pretty rare for the `long tail' keywords that we are targeting anyway. So, as a closing comment on competition: Take all of these guidelines into account and look out for less than 30,000 competing pages, authority sites.

If there's website and pages like forum topics on the first page of Google's results then it's a good sign. But if you're seeing Wikipedia articles and numerous authority sites with a high page rank then stay clear and find another keyword.

But remember, that even if there is SOME competition it doesn't mean there's not enough room for you to compete. Because you don't have to be number one.

Internet Marketing Keywords SEO

How To Find Root Keywords: SEO Tips for Your Niche

So far, we've gone through, in detail, what attributes you're looking for when picking an opportunity. It's a combination of a worthwhile amount of traffic, a market full of hungry buyers, a keyword related to buying, and an acceptable level of competition.

So, how do you actually find these keywords?

Well, first of all we need to decide on a general area to look in. Basically... we need somewhere to start our search.
Makes sense right?

Therefore, we need what's called a root keyword. A root keyword is usually one or two words which are commonly associated with a market. They are the first words you would type in, if you knew nothing about the market in question.

An example of a root keyword could be "affiliate marketing" or "lose weight". Now, truthfully, more experienced marketers will already have a pretty good knowledge of what markets sell and which don't, so they can afford to just type random root keywords into the keyword tool and skip this section.

So if you are in that category, note that this section isn't for you. This section is for the guys reading this who have literally no idea where to start.

So here's how to quickly brainstorm topics and come up with a place to start your search.

There are two approaches I use.

First there's: The market led way This is looking for a keyword within a specific market. The easiest place to start if you're new to this is by writing about something you're interested in. I mean, why not? At this stage you're just as likely to find a worthwhile opportunity in a market you're interested in as you are in one you've got no experience with.

So, if you like Golf then use Golf as your root keyword for the next section of this chapter. Now, it's always easier to write about stuff you're genuinely interested in because...

One, you're passionate about it and it will come out through the `personality' of your site (more on that later) And two, because you'll already presumably know a lot about the subject saving you research time.

And if you'd prefer to write about another topic, then there are literally thousands of ways to come up with ideas. There's no wrong way to do it, so use whatever method you want. You could try browsing some forums, reading the newspaper or any other methods you can think of.

My personal favourite is to go on yahoo answers (http://answers.yahoo.com/) and just browse through the various questions that people are asking.

You can get a lot of ideas that way. You can also use Yahoo answers spot possible gaps in the market. This is actually another little gold nugget of mine...

If lots of people are asking similar questions on Yahoo then it's likely that they've conducted a search on Google and not found any quality results, which has driven them to yahoo answers to find the answer to their problem.

You could capitalize by building a simple website based around that keyword, and promoting a related product while answering their question. Then, people with that problem in the future won't need to go to Yahoo answers since they'll find your site first.

Whatever niche you decide on though, remember that you'll need to monetize it, so make sure it's got products to promote and desperate buyers too. Because of this factor, I tend to use the product led way.

For example, I'd love nothing more than to create a website on surfing, as it's a big hobby of mine, but there's no (or not enough) money in it.w The product led way This is the method that I recommend because as I said earlier, you can write about almost anything (and become an expert too with enough free research).

The most important thing is that you make money doing it. So, it's better to make sure you can make money from the niche first. Therefore, I tend to look for a product or group of products, that look like they would sell and THEN try to think of root keywords that describe what they're about.

How do I find these products?

It's all in video one, so make you watch that. Remember that this is a "multimedia course", and some things are just much easier to "get" when I show you how to do it on video, rather than just explaining it in words. So before we continue..

Affiliate Marketing Keywords SEO

How to Choose Winning Product Niche Market

For Detailed Instructions on How to Choose What Niche To Go into and a Winning Product

And for those who'd rather watch it later...

Here's some quick guidelines anyway (I'm not going to go into it in detail) for choosing a product on Clickbank.

How to Choose Winning Product Niche Market

Now, while I don't advise sticking solely to Clickbank, it is the best place to start.
So when looking for a product on the Clickbank marketplace keep the following in mind: ·

How much it pays: Go for one which pays more per sale if its gravity is also high. (Don't be afraid to promote the higher ticket i.e. higher priced productsYou'll earn more money!)
High gravity: Usually will convert better = more money for you.
The higher the gravity the harder it will be to find low competition keywords because they'll be more competition in the niche. This is also true even if the product has low gravity, but it is in a very popular niche such as weight loss.
Try to find products where you earn commission on the backend sale too (a second sale that's usually presented to the customer straight after purchasing the first item). It all adds up... Who doesn't want to earn more money out of the same customer by then getting commission on a SECOND product too?

But make sure to watch the video where I discuss all of these points in a lot more detail.

Ok, so by now you've (hopefully) decided on a product or niche to target, and come up with a general search term like "golf". Now I'm going to show you the process I use to find the actual keywords.

Internet Marketing Keywords SEO

How to find High effective keywords for Rank Your Website

How to find High effective keywords Step by Step

So, after I've decided on a root keyword what I do is try to write down just 5 keywords (not the product name at this stage) that are closely related to it. If I'd found a product that was about how to talk to women for example, off the top of my head I'd write down:

How to talk to women
Pick up lines
Talking to women
Conversation women
Pick up girls

That took about 20 seconds and you really don't need to be scientific about it. It just gives you a better starting point than typing in a single root keyword. Now, enter each one into the Google keyword planner and at the bottom of the page select `download all keywords to .csv (for Microsoft excel)'.
Link to keyword planner - http://www.google.com/sktool/

Be aware that it's unlikely any of the keywords on this page will be your website keyword, particularly if it's a `mainstream' market like make money online, dating, weight loss etc. Why? Because thousands of marketers will have seen that exact same page and would have no doubt capitalized on any opportunities.

So, my secret is digging a little deeper...

Open up the excel document where all of the keywords you found are, and sort them by `average search volume' so that those with the highest volume are at the top. Now, sift through the all of the keywords that get over 3,000 per month (if you're using my rule) and basically type each one into the keyword tool, to find longer tail variations of that keyword.

When I say sift in the spreadsheet, skip the keywords which aren't specific to your product (keyword tool will give some unrelated results). So in the above example, I wouldn't dig deeper into the term "women talking" because someone searching for that's probably not going to be interested in a guide about seducing women.

Now, when you dig deeper by typing in each keyword with 3,000+ searches from the spreadsheet into the keyword tool, you're then going to go through each of the keywords that the tool comes up with to hopefully find a winner (a keyword that fulfils the criteria I gave you earlier on in the chapter).

The only step left at this stage should be to identify the level of competition. Which is simple enough, just type the keywords from the keyword tool into Google and see what comes up using the guidelines I gave you earlier. With practice, you'll be able to get an overall picture of whether you can compete or not in less than a minute.

Save time by using your common sense...

Don't bother typing in the obvious keywords (like the ones with 40,000 searches a month), look for the more obscure ones, ones that are still related to buying/a problem, but competition won't be as high.

So, that's how I find my keywords. You may have your own way. Mine may seem like a long winded process but it's really not. If you sit down for 30 minutes, an hour at the most, and really blaze through these keywords looking for one that meets all the strict criteria, you will usually find one if not several.

Obviously, there are some circumstances where you just won't find one no matter how hard you look, and there's some where you'll find several in the space of ten minutes That's a situation where I'd make multiple websites within the same niche.

Still a bit lost?

No problem, this is an area that will make much more sense once you watch video two.

Internet Marketing Keywords

List of highly Money Making Keywords

This is a short list of businesses that come to my mind immediately when I think of companies that already have a web presence, and in most cities, have enough competition that there are some on Page Three and beyond on Google for their money keywords.

This by no means is an exhaustive list, but most of the businesses listed here have a high enough dollar value for an individual new customer that they can justify hiring someone to improve their search engine rankings.

Accountants (CPA s, PA s and Tax Preparers)

Air Conditioning/HVAC companies

Alcohol/Drug Rehab Centers

Animal Hospitals

Answering Services

Apartment Complexes

Asphalt/Paving Companies

Assisted Living Communities

Attorneys (20+ sub-specialties here)

Auto Insurance Brokers

Auto Parts

Auto Rental

Auto Repair

Auto Sales (new and used)

Bail Bonds Agencies B

oat Cleaning

Boat Dealers

Building Contractors

Burglar Alarm Companies

Business Consultants

Cabinet Makers

Carpet/Rug Cleaners

Cash Advance/Check

Cashing Services

Caterers

Cell Phone Dealers

Child Care Centers

Chiropractors

Clinics (24 hour/Emergency)

Computer Repair

Counselors (child, marriage, etc.)

Credit/Debt Counseling

Day Spas Dentists (cosmetic, orthodontists, emergency, etc.)

Dieticians

Disc Jockeys

Dry Cleaners

Electricians

Employment Agencies

Engineers

Excavators

Fence Builders/Menders

Financial Planners

Florists

Funeral Directors

Garage Door Sales/Service/Repair

Gift Baskets

Glass Installation/Repair (auto & home)

Gold Dealers

Handyman Services

Hearing Aid Sales/Supply

Home Builders

Home

Health Care Providers

Home Inspection Services

Home Remodelers

House Cleaning/Maid Services

Hot Tub Sales/Service

Insurance Brokers (auto, home, life, health, etc.)

Interior Decorators

Investigators

Janitorial Services

Kennels

Landscape Contractors

Laser Vision Correction

Loan Companies

Locksmiths

Manufactured Home Sales

Masonry Contractors

Mattress Sales

Medical Equipment Sales/Rental/Service

Mortgage Brokers

Motels Moving Companies (house & apartment)

Muffler Shops

Nail Salons

Notaries Public

Nurseries (plants and kids)

Nursing Homes

Optometrists

Painting Contractors

Party Planners

Patio & Deck Contractors

Pawnbrokers

Pest Control

Pet Grooming

Pharmacists

Photographers

Physical Therapists

Physicians (10+ elective sub-specialties)

Pizza

Parlors

Plumbing Contractors

Property Managers

Psychotherapists

Pumps Sales/Service

Real Estate Agencies

Rental Yards

Restaurants (10-20+ sub-specialties)

Retirement Communities

Retirement Planning

Roofing Contractors

Schools (trade)

Screen Contractors

Security Companies

Septic Tank Installation/Cleaning/Repair

Shutters & Siding Companies

Storage Companies

Surveyors

Swimming Pool Contractors

Swimming Pool Cleaning/Repairs

Tax Preparers

Taxi Cab Companies

Termite Control

Tire Centers (new, used and repair)

Title Companies

Towing Companies

Transmission Repair

Tree Trimmers

Truck Rentals

Veterinarians

Water Damage Restoration

Weight Loss/Control Centers

Window/Door Contractors

Internet Marketing Keywords Landing Page Make Money Online

YouTube Video Creation and Optimization Guide for Your Niche

YouTube Video Creation

Youtube Video Creation Tools Creating videos does not require fancy software such as Camtasia. Consider these free tools.

PowerPoint Many marketers have PowerPoint already. You can make very good quality videos through PowerPoint. It has a simple interface.

Open Office Impress You can use Open Office Impress to Create Videos. Download here

The first step in creating your video is to decide which keyword you are going to target, for this example I am going to target "how to potty train a puppy" now having a target keyword won't help too much in the beginning when we are buying traffic, but it will help us rank later after we stop buying traffic.

Once you decide on your keyword the next step is to write the content for the video so that you have at least a general outline of what to say. The key to getting people to click through from your videos to your report is to give great content and then ask them to click through.

The Video Outline

Introduction - Give your viewer an introduction to yourself and/or the content which will be covered.

Viewer Benefits - Tell the viewer what benefits they will get from watching. What will you be teaching them in broad strokes.

Give them what You Told Them - Deliver the contents

Recap - Remind them what you told them. Make sure you have delivered true value.

Call to Action - Move the viewer to Action. Move them to click through. - If you want to `get our report' `if you want to learn more'

Silence - Give on screen visualizations of what to do next

Redirect their attention away from other competing videos

This also bears repeating over and over: Focus on benefitting the viewer! Make sure your presentations are moving the viewer towards your magnet.

YouTube Video Optimization

Prepping Your MP4 for Upload

It seems that the more you help YouTube the more they reward you. So by putting some basic information into the properties of your .mp4 you do get a certain boost.

File Properties Prior to Uploading Edit File and Upload Video

1) Rename you video file to the long tail keyword - ex howtobuildalistquickly.mp4

2) Right click file and go to details - you want to put the same name in for title

3) For the subtitle you want to input some LSI keywords (ex Tired of slowly building a list? Watch this video to learn how to learn easy to implement tips)

4) In tags you'll want to put in your keywords, separated by a semi-colon.

5) In comments put something related + some lsi keywords - don't keyword stuff else risk penalized for keyword stuffing

Another Word on Niche Competition

Let's revisit some specific points regarding Video Niche Competition. You must keep your competition in perspective if you're going to rank effectively. Depending on your niche, the odds of finding a video that is PROPERLY optimized are slim. Let's concentrate on the basics focusing on these will get us placing in the upper 5% out of the gate.

Video Title: Is the real KEYWORD in the video title?

Video Long-Tail Keywords: We need to focus on Long-Tail Keywords as these

1) Show buyer intent

2) Drive on on-page video SEO

Video Description: We need to follow best practices here. We cannot over-optimize, but we also want to `prime' the description all we can.

Video Tags: Ensure we have all the keywords possible. We ARE NOT going to be penalized here. Hint: Opportunity.

Video Views: The Google algorithm (on SERP) and YouTube algorithms (On-page) use views as a primary means when returning results.

Video Likes: How many likes or "thumbs up" does this video have? How many social signals have been sent.

Writing a Good Title

Use the video keywords as a title. Remember to name some videos with buyer intent words: Review, Demo, How To, Product X vs Product Y

The main keyword for which you are trying to rank HAS to be in your YouTube video title (for instance we are wanting your beagle puppy to stop biting)
I recommend that you place the keyword is near the beginning of your video
You want to include as many LSI words as possible
You also want people to click on the title so short form CTA (Call to Action) is important. Make it benefit oriented.

Description Optimization

The very first thing in your description should be a link to your squeeze page.

For the rest of your description I recommend either using your exact transcript, or writing an article to fill the space. You should try and use every ounce of space they give you, YouTube has said that the longer your description the better chance you have to rank.

Also at the very end of your description you want to insert a link to the video page. It will end up linking to itself, but if someone scrapes your description you will receive a link. Just doing this usually gets you 20 or so backlinks.

Warning: DO NOT keyword stuff your video description, use your keyword when it is appropriate, don't go out of your way to use it, that is the fastest way to get the boot!

Tag Optimization

Use the keywords and long tails you discovered during your research stage. The more long tail tags you put in here the better. Feel free to put as many in here as you can think as you won't be penalized.

Video Optimization

To rank effectively you will need to optimize your videos. This optimization has to do mainly with keyword titles, video description, video tags

Repeating keywords

Be careful how often you repeat keywords. 1 in 100-150 words in the video description is ideal. You risk being penalized if you exceed this.

Video Description YouTube favors videos which have 300-600 words. This only helps flag the video as true content.

Category: Use the same category as those videos which are currently ranking high

Audio Encoding and YouTube Signals: A large factor in how YouTube determines the authority, and subsequently the rank of you video is the actual audio in the video. YouTube actually:

1) Will strip the audio and convert into text and transcribe it themselves

2) They'll analyze the keywords you talk about in your video

** If you want the highest rankings possible - then you need spoken words - and your script best have those keywords you are trying to rank in there

Transcription and Closed Captioning

Help YouTube discover your keywords and LSIs You need to:

1) Upload a transcription of what is said on the video. YouTube place more authority for the video if the audio and then the transcription is matching.

2) Turn on closed captioning (it's okay to let YouTube perform this)

Now Follow the Step: Find your file - Click on edit - go to caption (if you try and keyword stuff with the caption - they will know) - It's a good idea to separate your sentences inside the transcription box - What it does know after you select sync - is compare your audio with your transcript to make sure it is correct.

For more information on CC inside YouTube:

Video Settings

Some setting you will want to have for you videos are below: Make sure it's public.

Here are my recommended advanced settings:

YouTube Video Channel Optimization Channel name

Your channel name will appear across the site in search, suggested channel and channel browse placements.
Your channel name is distinct from your channel URL; the name can be edited from the channel page.
Pick a channel name that is short, memorable and gives your audience an idea of what your channel is about.

Channel description

The first few sentences of your channel description appear most frequently across the site so highlight your most important content upfront.
Accurately describe your channel.
Use relevant keywords in the description.
Include your upload schedule, especially if you host multiple content types or series.
Example of a great description: VICE: "VICE specializes in exploring uncomfortable truths and going to places we don't belong. Now, thanks to YouTube, we have compressed two decades of our unique immersive approach to these subjects into delicious bite-size morsels. Herein you will find people talking frankly about their hatred and love for various things, general heresy, the only travel and news documentaries you'll want to watch, tons of exclusive new stuff, and probably a lot of cats. You're welcome."

Channel icon

Upload a square, high-resolution (800px x 800px) image that is recognizable at smaller resolutions. This image will be your channel's icon throughout the site.
Use text sparingly; it can be illegible at smaller resolutions.

Channel art

Create customized, visually-compelling channel art. Use the channel art tool to choose how the image appears on desktop, mobile, and TV. Remember, busy images don't scale well so try to keep the image simple, yet representative of your brand.
Channel art should reflect your channel's personality. Make the audience feel like they're connecting with a person or character and not just a brand.
Add website and social media links to the About tab. These links can also be exposed on your home tab and help tie your YouTube presence to the rest of your online brand.
Check how your channel looks in search, related channels and the channel browse page. Do your channel icon, channel name and channel art do a good job of describing your channel to potential fans? Checkout Here

For more pointers check out

Homework

Look through YouTube's online information. It is all very well written and easy to understand. You'll probably want to add this to your bookmarks. You can find this information at Here

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