This is a short list of businesses that come to my mind immediately when I think of companies that already have a web presence, and in most cities, have enough competition that there are some on Page Three and beyond on Google for their money keywords. 
List of highly Money Making Keywords
This by no means is an exhaustive list, but most of the businesses listed here have a high enough dollar value for an individual new customer that they can justify hiring someone to improve their search engine rankings. 
Accountants (CPA s, PA s and Tax Preparers) 
Air Conditioning/HVAC companies
 Alcohol/Drug Rehab Centers 
Animal Hospitals 
Answering Services 
Apartment Complexes 
Asphalt/Paving Companies 
Assisted Living Communities 
Attorneys (20+ sub-specialties here) 
Auto Insurance Brokers 
Auto Parts 
Auto Rental 
Auto Repair 
Auto Sales (new and used) 
Bail Bonds Agencies B
oat Cleaning 
Boat Dealers 
Building Contractors 
Burglar Alarm Companies 
Business Consultants 
Cabinet Makers 
Carpet/Rug Cleaners 
Cash Advance/Check 
Cashing Services 
Cell Phone Dealers
Child Care Centers 
Clinics (24 hour/Emergency) 
Computer Repair 
Counselors (child, marriage, etc.) 
Credit/Debt Counseling 
Day Spas Dentists (cosmetic, orthodontists, emergency, etc.) 
Disc Jockeys 
Dry Cleaners 
Employment Agencies 
Fence Builders/Menders 
Financial Planners 
Funeral Directors 
Garage Door Sales/Service/Repair 
Gift Baskets 
Glass Installation/Repair (auto & home) 
Gold Dealers 
Handyman Services 
Hearing Aid Sales/Supply 
Home Builders 
Health Care Providers 
Home Inspection Services 
Home Remodelers 
House Cleaning/Maid Services 
Hot Tub Sales/Service 
Insurance Brokers (auto, home, life, health, etc.) 
Interior Decorators 
Janitorial Services 
Landscape Contractors 
Laser Vision Correction
Loan Companies 
Manufactured Home Sales 
Masonry Contractors 
Mattress Sales 
Medical Equipment Sales/Rental/Service 
Mortgage Brokers 
Motels Moving Companies (house & apartment) 
Muffler Shops 
Nail Salons 
Notaries Public 
Nurseries (plants and kids) 
Nursing Homes 
Painting Contractors 
Party Planners 
Patio & Deck Contractors
Pest Control 
Pet Grooming 
Physical Therapists 
Physicians (10+ elective sub-specialties) 
Plumbing Contractors 
Property Managers 
Pumps Sales/Service 
Real Estate Agencies 
Rental Yards 
Restaurants (10-20+ sub-specialties) 
Retirement Communities 
Retirement Planning 
Roofing Contractors 
Schools (trade) 
Screen Contractors
Security Companies 
Septic Tank Installation/Cleaning/Repair 
Shutters & Siding Companies 
Storage Companies 
Swimming Pool Contractors 
Swimming Pool Cleaning/Repairs 
Tax Preparers 
Taxi Cab Companies 
Termite Control 
Tire Centers (new, used and repair) 
Title Companies 
Towing Companies 
Transmission Repair 
Tree Trimmers 
Truck Rentals 
Water Damage Restoration 
Weight Loss/Control Centers 
Window/Door Contractors
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